LEGO® Play

What LEGO® Play Does

LEGO® Play is an entertainment app for children and LEGO fans who want to create, watch and share brick-based ideas in a digital space. It combines creative tools, short videos, simple games and community features under one LEGO-focused experience. The app is developed by LEGO System A/S and has reached 10,000,000+ installs.

Creative Tools and Activities

The app extends LEGO play beyond the bricks available at home. Users can experiment with digital 3D building, make stop-motion videos and develop their own visual stories. A customizable avatar and personal home area add another way to express individual interests. These features suit children who enjoy designing, filming, and showing how their creations work.

• Build and experiment with digital LEGO creations.
• Create stop-motion animations and simple films.
• Customize an avatar and personal home hub.
• Browse curated videos and play short LEGO-themed games.

Community Features

LEGO® Play includes a moderated community where users can explore posts, follow themes through hashtags and find inspiration from other creators. Parental consent controls are part of the social experience, making the app more appropriate for families than a general-purpose social network. Parents should still review the available settings and decide how community features fit their child’s age and interests.

Ratings and Audience

With a rating of 4.3 out of 5 from 14,692 reviews, LEGO® Play has established a substantial user base. It is best suited to younger LEGO fans who enjoy a mix of creative play, animation, video discovery and moderated sharing rather than a single traditional game. The broad selection of activities also makes it useful for children who move between building, storytelling and watching content.